G Media · Internal prospect audit

Team Octopus Jiu-Jitsu

Lagasca's Team Octopus · Summerlin (4245 S Grand Canyon Dr) + Henderson (72 W Horizon Ridge Pkwy)

Researched Oct 5, 2026 · public data only · nobody at the gym was contacted

The coaching and reviews are strong. Nobody is marketing it. Zero ads, a near-silent Instagram, and a website that hides the free-week offer under 28 screens of reviews, while Gracie Jiu-Jitsu Summerlin, a few miles away, runs 7 Meta ads for free trials.

Scorecard

Out of 10, compared with the best-marketed gyms nearby.

Website

4/10

Looks polished, built fast. Placeholder pages, dead links, 66 mobile speed, no Meta pixel.

Google

6/10

Summerlin 4.9★ (71) ranks well. Henderson 4.8★ (16), no hours, missing from the local pack.

Social

2/10

1 own Summerlin post in 60 days. 3 split IG accounts. Website links to a dead handle.

Ads

0/10

No Meta ads (ever, by page name or domain). No Google ads on either domain.

Already working: 4.9★ on 71 Google reviews (Summerlin) · shows up in Google's AI Overview for "jiu jitsu summerlin" and #3 in the map pack for "bjj las vegas" · 9 listed coaches · 6 programs incl. Veterans & First Responders · live GymDesk schedule · GA4 installed · organic reels hold about 1K views with no push.

Top 5 problems

Each one with the evidence.

1Competitors are buying the free-trial customer. Team Octopus isn't in the market.

0 Meta ads0 Google ads9 LV BJJ gyms running Meta ads now

Gracie Jiu-Jitsu Summerlin (Fort Apache, a few miles away): 7 active Meta ads started Sep 1–30 ("Only 12 FREE Trial Passes", kids, "Parents, this one's for you") plus 10 Google ads.
10th Planet LV Central launched 9 ads on Oct 4. Cobrinha Southwest: 6. RCA BJJ: 5. Deep Roots: 4 ("Claim your free week").
Google "jiu jitsu summerlin" shows 4 paid gyms above the results: Zenith, Tribe Vegas, SIMGO, Carlson Gracie.
Team Octopus affiliates in Atlanta (Chamblee, Midtown, Sandy Springs) do run free-class ads. Las Vegas doesn't.

Meta Ad Library: active ads from Gracie Jiu-Jitsu Summerlin and Deep Roots for jiu jitsu summerlin — Meta Ad Library, "jiu jitsu summerlin", active ads, Oct 5.

2Instagram is mostly silent and split three ways

@teamoctopus_summerlin 1,100@teamoctopus__henderson 319@teamoctopusmartialart 54

Summerlin: 1 own post in the last 60 days (Oct 2 homeschool flyer, 18 likes). Before that, nothing from June 9 until October except collab posts.
Reels average about 1K views. The outliers (10.5K, 15.3K, 31.8K) were all collabs with members, a visiting athlete or a charity event. People-first content works for them.
The website's Instagram icon points to @lagasca_brazilian_jiu_jitsu, which no longer exists.
Facebook page is still named "Lagasca Brazilian Jiu Jitsu": 563 followers, 3 reviews, hours say "Always open", ZIP 89135 (the real one is 89147), gmail contact address.
YouTube: 5 subscribers, 1 promo video. Footer YouTube icon links nowhere. No TikTok found.

3The website buries the offer and leaks leads

Mobile speed 66Load 7.5 s (LCP)11 MB pageSEO 92

The reviews widget takes up 23,600 px, 77% of the homepage on a phone (about 28 screens of scrolling, with a "SociableKIT" label) before you reach locations or the final CTA.
All 6 program "Learn More" buttons go to the contact form. There are no program pages.
The About page reads "This page is coming in a future phase." Testimonials, Blog and Careers in the footer go nowhere.
The free-week form asks name, email, phone and SMS consent, but not which location, adult or kid, or which program. Every lead needs a call back just to sort it.
GA4 only. No Meta pixel, so no retargeting and no way to measure ads.
The hero photo looks AI-generated (pasted-on patches, stock-style models), not real members. Luis can confirm.

Team Octopus homepage hero on a phone — Homepage on a phone (390 px).

About page placeholder text — /about, live today.

Full homepage on mobile, mostly a long column of reviews — The full mobile homepage cut into 6 columns. Columns 2–6 are almost all the reviews widget.

4Two locations, two brands, two phone numbers

Henderson has its own site (teamoctopusjiujitsu.com, GymDesk template) and number 702-326-4647. The main site lists 702-919-1977 for both.
Henderson Google profile: 16 reviews, 1 in the last 8 months. No hours listed. Address reads "Apt 125". It doesn't show up in the "jiu jitsu henderson" map pack (Cobrinha, Gracie Barra, Carlson Gracie and AE UNLTD do).
No owner posts on either Google profile. Gracie Summerlin posted yesterday and has a "Book online" button.
Old URLs (/page/locations, /page/classes) still show in Google and return 404. The site has no schema markup, no location pages, and a 7-page sitemap.
Not in the top results for "kids martial arts summerlin", even with a kids program and summer camps.

Google results for jiu jitsu summerlin with four sponsored competitors — Google, "jiu jitsu summerlin": 4 paid competitors on top.

5The best stories never reach the feed

A Veterans & First Responders class (Officer William Ashby, on the live schedule), kids classes from age 3, summer camp, a homeschool program coming soon, competitors, 9 coaches. Almost none of it is filmed.
Reviews keep naming the same things: "welcoming atmosphere" (26 mentions), "knowledgeable professor" (11), "no egos". That's the brand, and none of it is on video.
A burst of ~10 reviews came in 3 weeks ago from one visiting group. There's no steady review habit.

Top 5 plays

What G Media would run, in order of impact on filled mats.

1Monthly content day on the mats

Film kids classes, adult rolls, coach tips, belt promotions, competition days and the Veterans class.
Cut 3–5 reels a week, posted from one main account across IG, FB, TikTok and YouTube Shorts.
Lean into collabs with members and coaches. That's what has already broken 10K+.

2Meta lead ads for the Free Week

Three audiences: parents (kids program, Summerlin + Henderson radius), adult beginners, veterans & first responders.
Use real class footage instead of flyers. Pixel and conversions wired into GymDesk so every trial is tracked.

3Free-week landing page and website cleanup

One page per audience, with a location and program picker in the form.
Cut the reviews wall to the 6 best plus the star count. Add real program and location pages with LocalBusiness schema.
Fix the dead IG/YouTube links and the About page, redirect the old URLs, compress the videos.

4Google profiles and a review engine

Use one name, phone and suite everywhere. Add Henderson's hours and fix its address.
Weekly photo and video posts on both profiles, plus booking links.
A QR code at the front desk and a text after the 3rd class asking for a review, aimed at Henderson first (16 reviews vs Gracie Barra's 62).

5Follow-up for every trial lead

The form already collects SMS consent. Turn that into an automated text and email sequence: welcome, what to bring, a coach intro video, a check-in mid-week, a membership offer at day 7, and a win-back at day 30.
The goal is turning free weeks into memberships, not just collecting more leads.

Competitors

Nearest well-marketed BJJ gyms. Ads = active Meta ads on Oct 5; Google = ads seen in Search or the Transparency Center.

Gym	Google	Meta ads	Google ads	IG
Team Octopus Summerlin Grand Canyon / 89147	4.9★ (71)	0	0	1,100
Team Octopus Henderson Horizon Ridge / 89012	4.8★ (16)	0	0	319
Gracie Jiu-Jitsu Summerlin Fort Apache / 89148	4.9★ (117)	7	Yes (10)	1,604
Zenith BJJ (Drysdale) S Rainbow	5.0★ (506)	none found	Yes	16.1K
10th Planet LV Central W Sahara	4.8★ (76)	9	not checked	7,816
Cobrinha BJJ Smoke Ranch + SW	4.8★ (171)	6 (Southwest)	not checked	n/a
Gracie Barra Henderson Gibson Rd	4.8★ (62)	none found	not checked	3,284
Carlson Gracie Henderson Raiders Way	4.8★ (59)	none found	not checked	5,535

How to pitch it

Angle: Luis trains there, he's a veteran, and the gym runs a Veterans program. This comes from a member who wants the gym full, not a cold agency pitch.

Open with 3 fixes he can see on his phone right now: the dead Instagram link, the "coming in a future phase" About page, and the 28-screen reviews wall.
Show the Ad Library screenshot: Gracie Summerlin is paying for "12 free trial passes" to families in his zip code. Team Octopus has 4.9★ and isn't in the feed at all.
Propose one content day as the start (kids, adults, coaches, Veterans class), then ads and follow-up once the footage exists.
Ask for 20 minutes with Professor Lagasca after class. Bring this page.

Pricing is left off on purpose. Use the gmediaco.com packages when the conversation gets there.

Sources: teamoctopuslv.com and teamoctopusjiujitsu.com (crawled Oct 5), Google PageSpeed Insights, Google Search and Maps, Instagram and Facebook public profiles, Meta Ad Library (US), Google Ads Transparency Center.
Not verified: TikTok (none under likely handles), Facebook posting frequency, Cobrinha's Instagram, Google ads for 10th Planet and Cobrinha, and the source of the "Best of 2026" badge.
Prepared by G Media for internal use. Not indexed.